The
door-to-door salesman, a nearly forgotten profession locked and buried
in the
time capsule of the U.S. suburban explosion, has lived on through the
mythic standing of Arthur Miller's Willie Loman - the embodiment of the
individual's frustration with corporate indifference in mid-20th
Century
America. The Maysles Brothers poignant and intensely focused
documentary, Salesman,
captures the depressing reality of the profession and the hopes and
dreams of those men who left their families for days at a time to put
food on the table. It functions as both a tribute of their work
ethic and a condemnation of the system that considers such a profession
a healthy route to the American dream. Adding to the complexity
of the film, the four men featured are selling high-end, illustrated
bibles to lower-income families who can barely raise enough money to
pay their rent. Just as the company breaks down their salesmen
with threats of being fired or demoted, so do the salesmen break down
potential customers by preying on their strong religious beliefs,
social awkwardness, and inability to refuse a kind, hardworking man's
advice. The cycle of human degradation for the sole purpose of
profits is depicted with disturbingly clarity early in the film and the
long-term
effects of working such a job are evident in the men's sulking, nearly
lifeless expressions. The main protagonist and real-life
surrogate for Loman, Paul Brennan, appears to often be hanging by his
last thread and by the end of the film, is left unable to close a sale
and a shell of his former self.
The
filmmaker's presence is never intrusive, allowing the social commentary
to flourish naturally from the compiled material. The
commodification of religion, which is inherent in their job, marks a
shift in American consumerism where unnecessary goods helped fill
the void created by the sense of helplessness and confusion that
existed in the
post-war years. Salesman
captures this transition, where complete physical
and spiritual well-being could only be attained through consumption, as
well as any film I've seen and without a patronizing or knowing
tone. It is carefully
structured to give the audience an understanding of the salesman's
internal struggles as well as the various, and often shady, sales
methods used to peddle their product. The film's
greatest achievement, however, is in deftly portraying the cycle of
greed and selfishness that this profession has created. Based on
the principle of "people will buy anything if you sell it the right
way", the salesmen are pitching a product they don't care about to
people who can't afford to buy it. What is felt throughout the
film is the sense of shame and discomfort felt by both parties who are
left playing a game of cat-and-mouse that neither want to play.
The anguish on Brennan's face is different than you'd find on the face
of a man who failed to achieve something great - it is a look of
despair from a man who can no longer perform the only demeaning task he
knows how. In the end, his loss is great not because he is older
and helpless but because it is a true American tragedy - an unavoidable
tragedy on our road to becoming the world's bastion of unbridled
capitalism.